Customer remains the King in retail, but B2B is no longer an exception either. The shifting preferences and demands of the customers are driving the need for change for businesses across industries and scale. Digital Transformation – within every process and thread of an organization, is thus, a necessity now. There is neither any escape nor survival.

Customer journeys take the center-stage in the “always-connected” world. What does that mean to the software development testing teams then? It simply means that their jobs are far more complex, real-time and demand a faster turnaround. But that isn’t all. They need more agility. Read on.

Organizations enduring digital transformation, also need to  

  • Automate and Standardize Workflows
  • Transform into an agile and responsive organization
  • Improve the quality of products and services
  • Deliver a better customer experience
  • Sustain and increase profitability

Digital transformation has gained momentum with companies embracing it in droves, increasing competition. As a result, quality has become a central issue, as well as the key differentiator for customer experience. Businesses must deliver high-quality products to remain competitive.

Furthermore, they must update their existing products with new features and functionalities according to the latest trends. By implementing digital assurance, they could update their workflows and ensure quality.

It is Digital Testing where the Focus of Developers and Software Teams Has to be

The concept of digital testing encapsulates the full spectrum of software testing methods. Software is tested functionally as well as non-functionally to ensure that it will function consistently under all conditions. By using this method, digital apps and platforms are tested from start to finish.

Businesses can test digital apps using various methods, such as regression testing, automation testing, performance testing, security testing, big data testing, and cross-browser testing. It is in high demand across a wide range of industries since it covers the entire range of software testing. Consequently, digital testing methods are becoming more and more dominant on the market today, and their use will increase in the future.

  1. The digital assurance market size is expected to grow from USD 2.90 Billion in 2017 to USD 5.47 Billion by 2022, at a CAGR of 13.5% between 2018 and 2022, according to a BusinessWire article. Digital testing’s significant growth is attributable to the growing adoption of DevOps and agile methods, increased use of test automation, and increased digital transformation initiatives.
  2. Verified Market Research projects that the Global Digital Assurance Market will reach USD 8.51 Billion by 2026, growing at a CAGR of 13.10%. The market was valued at USD 3.18 Billion in 2018 and is projected to reach USD 8.51 Billion by 2026. In the digital economy, there is a growing need for API monitoring, increasing use of DevOps and agile methodologies & test automation for lowered operational costs and better quality assurance.

Digital Tests empowering the compelling Digital Transformation

It has become essential for businesses to leverage digital testing as they accelerate their digital transformation initiatives. Digital testing assists businesses in achieving effective digital transformation in the ways described below.

  • Delivers a seamless CX-

Successful digital transformation hinges heavily on great customer experience. Tests aid organizations in ensuring their digital applications and platforms work faultlessly and offer a great customer experience.

  • Integration of digital technology –

 It is essential to adopt and integrate digital technology for effective digital transformation. The latest digital technology stacks are seamlessly integrated into the organization through digital testing.

  • Secures and protects data –

Today’s businesses are concerned about the security or privacy of their data. Apps that go through digital testing are checked for security loopholes, vulnerabilities, and other concerns that may affect data security.

  • Ensures continuous improvement –

In digital testing, the end-to-end testing of the software is performed to identify and fix defects as early as possible. Continuous improvement of software quality is facilitated by performing these tests within a DevOps environment.

To improve customer experience, digitally transforming businesses need to conduct this testing. Let’s learn how digital testing can enhance CX across industries.

In what ways has digital testing benefited customers across industries?

  • Assistance to healthcare-

The user experience of medical services applications is often hampered by a number of challenges, including convenience issues, execution issues, etc. As a result of implementing Digital testing, applications can be more convenient, as well as the process of executing orders can be improved, and customers will find it easy to use

  • The telecom industry-

Applications in the telecommunications sector face challenges such as security issues, demands from customers, etc. Digital Testing can improve network security as well as customer satisfaction by reducing the time it takes to solve customer queries, which will assist in improving customer experience indirectly.

  • Finance and Banking-

Banks and finance firms face many challenges. For example, payments are often delayed, apps get crashed, and customer data are leaked. Using Digital Testing can help resolve these issues, since it ensures that customer data is protected, there are fewer app crashes, and the app does not time out, so the customer experience will improve.

  • Retail and e-commerce industry-

A customer’s experience will be negatively impacted by load issues, user interface issues, and navigation problems on eCommerce websites. All the above issues can be handled with Digital Testing, which will result in having a satisfactory customer experience

What should be an ideal digital testing strategy?

  • Identify the testing goals:

It is important to determine the testing goals even before beginning the digital testing process. There can be various purposes for testing such as functional, nonfunctional, security, usability, performance, UI/UX, etc.

  • To execute the test, select the right group of people:

It is essential to have the right team of people to ensure a successful digital testing process. Verify that candidates selected for this position possess the necessary skills, technical expertise, and testing experience.

  • Make a decision on the digital testing approach:

When testing, it is important to decide which testing approach should be used. A decision should be made about exploratory testing versus scenario-based testing to avoid confusion later on.

  • Automate the testing process for digital products:

Wherever possible, automate your testing processes. With increased test coverage, this will result in a faster testing process, leading to high-quality software.

  • The test should be run as follows:

Make sure that all test scenarios are thoroughly tested to make sure the software quality is not compromised.

  • Monitor and track the testing process:

Maintaining track of software testing is crucial for a successful digital testing process. Test strategy should be changed as required, and results should be tracked.

Summing Up

Enterprises are turning to digital transformation to accomplish a variety of objectives, including driving ROI. Omnichannel sources however can be infructuous due to the glitches emanating from them. The only way to find flaws early, remedy them, and make the software or system useful is through a rigorous digital testing exercise. 

Every company undergoing digital transformation aims to provide a great customer experience. CX is therefore at the heart of every digital transformation activity. Digital testing is essential for enterprises to achieve great CX. To ensure high-quality digital solutions, businesses can rely on independent software testing services and next-generation QA from a next-generation QA firm.

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Written by Infiwave Solutions